Job Duties

  • Daily management of over 20 social media accounts

  • Expansion of digital influence via social media and content partnerships - drove over 26,000 new organic visitors to HTG Supply website from social media in first year

  • Planning, shooting, and editing of photo/video content for company website, social media, and blogs

  • Use of Adobe Suite, including Photoshop, Illustrator, Lightroom, Premiere, After Effects, and others

  • Analytics - creation and management of tracking information for different media types, outlets, and applications to determine best implementation on all levels

  • Design and implementation of event and production schedules to ensure optimal brand presentation

  • Creation of standardized templates and best-practices guides with relation to social media, digital media creation, and posting habits

  • Creation of affiliate marketing program and monitoring of affiliate activity to ensure quality representation of company

  • Copywriting and copyediting of Talking Shop editorials, product information, and social media posts in accordance with SEO guidelines and brand values

  • Direct interaction with customers, vendors, and partners in order to foster community centered around brand, plus management of that community

  • Planning and reorganization of new HTG Supply website sitemap and product pages

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